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New research reveals the rise of the package holiday

Published: Thu 12 Jan 2023 at 11:00



The package holiday is booming – with a third already planning one for this year. A poll of 2,000 adults, who’ve ever been abroad on holiday, found 39 per cent like having someone to arrange transfers, book accommodation, and sort the flights for them as opposed to doing it all separately.

While 32 per cent consider not having to worry about anything when they reach their destination a positive – similarly 29 per cent like having one point of contact should any problems arise.

Having ATOL protection if something goes wrong (31 per cent) and getting great value for money (28 per cent) are also driving the demand for package holidays.

A spokesperson for Jet2holidays, which commissioned the research, said: "Brits are looking for the best value getaways, and knowing everything is taken care of for them is the icing on the cake.

“Package holidays offer more peace-of-mind for holidaymakers who might still be feeling uncertain after the pandemic, and they provide value and assurance to those feeling the pinch in today’s economy.

“We are right in the middle of the peak booking season for holidays, and that desire for trust rings very true. Holidaymakers want to book a package holiday through a reputable provider and this research backs up the trends we are seeing.”

The study also found the current economic climate is a factor in the surge in popularity – with 82 per cent revealing this has directly led to them considering a package break.

Similarly, a further 28 per cent appreciate the transparency of package holidays and are glad they don’t have to worry about surprise hidden fees.

While 27 per cent said getaways of this kind also allow them to be completely flexible.

A wander lusting 57 per cent are adamant they’ll holiday abroad in summer 2023.

The study, carried out through OnePoll, found 36 per cent are craving the change of scenery a getaway provides.

And 28 per cent are keen to switch off from the daily grind and forget about everyday life.

As for holiday destinations, package holidaymakers have their eye on the Greek islands as their top choice, followed by Italy, the Canary Islands and Portugal.

A spokesperson for Jet2holidays, added: “Everyone deserves a break and a package holiday booked through a trusted provider can open up the world to holidaymakers, with added convenience.

“People very much have an appetite for their well-deserved holidays, particularly after events of the last few years, and despite the fact the purse strings may have tightened in recent months.

“Understandably, Brits are after a trip away that doesn’t break the bank and a package holiday puts them in control of so many elements including the budget.”


  1. Flight, accommodation and baggage is wrapped up in one, so everything is taken care of
  2. Don’t have to worry about anything when you reach your destination as someone is there to look after me
  3. Knowing that my holiday is protected through ATOL
  4. Having one point of customer support
  5. Value for money
  6. Knowing all my booking confirmations are in one place
  7. Knowing and tailoring both my payment plans and deposit
  8. Range of holiday options
  9. I don’t need to find the best low prices options myself
  10. It is easier to search for the perfect holiday


  1. Greek Islands
  2. Italy
  3. Canary Islands
  4. Portugal
  5. Cyprus
  6. Mainland Spain
  7. Balearic Islands
  8. Turkey
  9. France
  10. Croatia

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