Image
Investment case
Key reasons to invest, highlighting the company's strategy, growth potential, and financial strengths

We are the UK’s largest tour operator

Our 13 UK bases are within a 90-minute drive for 85% of the population - that’s 58 million people!​

We have a solid track record of growth and a robust balance sheet to support our future expansion.

Why choose Jet2

92%

customer satisfaction for Jet2holidays

590+

routes to 75+ destinations for Summer 2025

58m

people live within a 90-minute drive of our 13 UK bases

21%

market share based on ATOL licences

£578m

group profit before tax and FX

£1.6bn

net assets - maintaining a strong balance sheet

Consistently strong financial delivery​

FY25 Results:
– Revenue: £7.2bn (FY24: £6.3bn and 10 yr CAGR of 19%)
– PBTFX: £578m (FY24: £520m and 10 yr CAGR of 27%)
Increased reach - London Luton and Bournemouth added in 2025
Resilient balance sheet – Over £2bn net cash
Strong cash generation – £1bn+ from operating activities
Effective deployment of capital: average ROCE (2023 -25) = 17%

The Market

Large, resilient and structurally growing
Market share – 21% of ATOL licences, +16ppts since 2015
Our marketable customer database stands at 10.6m, 9% CAGR since 2021
• Over 7.0m myJet2 members - enabling smarter targeting, increased retention and deeper brand affinity

Size & scope of offer

UK’s #1 tour operator – 590+ routes, 25 countries, 75+destinations and over 700 resorts​
Brands – Beach; Cities; Villas; Indulgent Escapes; Vibe​
Unrivalled product choice – 5,200+ hand-picked quality properties, 2* - 5*; self-catering to all-inclusive​
Durations – fully flexible​
Convenience – holiday choices for everyone!

Fully Integrated Operating Model

​Frequency of flying as the UK's 3rd largest airline enables truly flexible duration holidays​
Help on hand – over 1,300 Jet2holidays customer helpers in resort​
Self handing supports strong on-time performance – with over 5,100 UK and overseas ground operations colleagues ​
Retail Operations Centre allows for tailored in-flight retail​
Own engineering and training facilities underpin resilience and reliability

Customer-led offering

Nobody replicates our end-to-end VIP customer service: ​
 - Industry leading NPS – mid 60s​
 - Flight cancellation rate – only 0.05%
 - 92% satisfied or very satisfied customers​
Customer loyalty drives long term financial returns: ​
 - 20% growth in bookings from existing direct customers in FY25​
 - 61% repeat booking rate for package holidays​
Dedicated colleagues – 84% feel proud to work for Jet2

Sustainability​

A321neo investment – 20% fuel and carbon usage reduction per seat and 50% noise reduction​
2035 carbon intensity reduction target of 35% vs 2019 baseline ​
Carbon emissions reduced to 65.7g CO2e/RPK in 2025​
SAF secured for 2025 in line with UK and EU mandates​
First CDP submission in October 2024: B rated​
1,200+ certified sustainable hotels

Clear path to growth​

Committed firm aircraft order – 155 Airbus A321neo delivering to 2035​
Today's reach – capitalise on our 13 UK bases (4 since 2021); optimise our high customer retention​
Leverage technology – AI led machine learning to optimise real-time product pricing; state-of-the-art operational systems to drive efficiency​
Product and customer diversification – broaden our offering to optimise under-indexed demographics ​
Personalisation – tech-led commercial information to drive advocacy and loyalty: myJet2