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We take people on holiday!
We continue to follow our five strategic pillars to support our long-term ambition:
To be the UK’s Leading and Best Leisure Travel business
Jet2 at a glance
#1
UK tour operator
5,200+
hotels 2 to 5 star
590+
routes
3rd Largest
UK airline
75+
Destinations
17,900+
Colleagues for Summer 2025
Our Strategy
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Growth of our Package Holiday & Flight-Only Products
• Customer-driven flight schedules to popular high volume
holiday destinations in the Mediterranean, Canary Islands and
European Leisure Cities
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Careful Control of our Product
• Full control of our aircraft seat supply
• Nurture strategic relationships with hoteliers who align with our brand values
• Retain and expand our loyal customer base, supported by our end-to-end consistent Customer First approach
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A Memorable Customer Experience
• Colleagues on hand and visible at every key moment of the customer journey
• Continued technology investment to deliver seamless, standout customer experiences
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Continued investment supporting sustainable long-term growth
• Carefully considered investment to ensure profit and cash flow growth is sustainable
• Ongoing capital investment to ensure we can continue our growth trajectory
• Recruit, develop and retain talented colleagues to deliver our award-winning customer service
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Execute our climate transformation plan on our journey to net zero
• To achieve our sustainability targets in the air; on the ground and in resort