Strategy

We take people on Holiday!

  • Focus on customer-driven scheduling of flights on routes to popular leisure destinations in the Mediterranean, Canary Islands and European Leisure Cities to optimise load factor, flight-only ticket yield (excluding taxes) and average package holiday price.
  • Full control of our aircraft seat supply.
  • Build and invest in relationships with selected hoteliers, who align with our Jet2 brand values.
  • Retain and expand our loyal customer base, with our consistent “Customer First” approach.
  • Ensure our colleagues are on hand at all touchpoints throughout the customer journey to ensure that each and every customer has a memorable holiday experience.
  • Become “the leading brand in sustainable air travel and package holidays”.
  • Recruit, develop and retain colleagues to deliver our award winning customer service.
  • usp logo

    110 million

    flown customers

    usp logo

    12,700+

    colleagues in summer 2022

    usp logo

    2nd largest

    UK tour operator

    usp logo

    3rd largest

    UK airline

    usp logo

    65+

    Destinations