Our mobile stores help agents break records!

Posted in Announcements

February 20, 2017 at 11:36

Our mobile travel agency stores have been up and down the country in recent weeks, taking travel agents out into parts of their community that they previously might not have reached.

This has meant that the stores have been a huge hit with customers and agents alike. Tony Mann, Director of Idle Travel, co-branded one of the stores recently and enjoyed a record-breaking sales day as a result.

The Independent Travel Agent, which won Jet2holidays’ Individual Travel Agent of the Year at our recent trade conference in Cyprus, saw footfall and bookings surge as a result of the innovative new mobile store format.

Having set up the store outside the main entrance to Morrison’s supermarket in Idle, a combination of prominent positioning and standout branding saw customers new and old flock in for quotes and to make bookings. Bookings revenue was up a huge 200% on last year as a result!

Tony Mann said: “Having the Jet2holidays store in a prominent position outside a supermarket was fantastic for us. Despite being in the town for 30 years, some people saw us for the first time.”

Alan Cross, Head of Trade at Jet2holidays said: “Our mobile travel agency stores have been a huge hit in high streets and town centres up and down the country. This feedback and sales data, which comes from one of our best selling independent travel agency partners, shows what an enormous impact they can have. We are taking travel agents into parts of their community that they have been unable to reach before, meaning they can reach new customers. These areas have the highest footfall and the results really are speaking for themselves.”