Jet2holidays is hosting its annual VIP conference for independent travel agents


Posted in Announcements

November 26, 2021 at 12:24

Jet2holidays will today reveal exciting plans to boost its award-winning partnership approach to working with independent travel agents at the company’s annual VIP conference, including a new campaign enabling agents to unleash their unique and trusted position to turn queries into sales.

The UK’s leading tour operator to many leisure destinations in the Mediterranean and Canary Islands is hosting over 100 independent travel agents at a special one-day ‘It’s Coming Home’ conference in the company’s home city of Leeds.

After winning numerous accolades and awards for how it has looked after independent travel agents and customers throughout the pandemic, Jet2holidays will unveil its latest plans to work with and support independent travel agents ahead of peaks.

The latest example of the company’s innovative partnership to success approach is called ‘Travel Made Simple with Jet2holidays’. The bespoke campaign has been developed to tap into the huge customer demand for knowledge and expertise when booking a holiday and the fact that independent travel agents are uniquely positioned to provide that.

Through a dedicated staff training programme as well as bespoke marketing materials that can be used online, in email, on social media and in stores, independent travel agents will be given the skills and expertise to hold customers’ hands whether researching, booking or travelling on a Jet2holiday so that they can confidently navigate any barriers to travelling such as restrictions or testing.

By taking part in the campaign, independent travel agents will be able to entice customers into their stores by using ‘Travel Made Simple with Jet2holidays’ marketing materials. In addition, customers will be further assured by the sight of trained agency staff wearing ‘Ask Me Anything’ badges which have been designed to give customers total confidence when they walk into store.

Alan Cross, Head of Trade Sales at Jet2holidays said: “Stores are open and demand is growing all the time, so we will be working alongside independent travel agency partners to give them everything they need to not only customer questions but to turn that dialogue into sales too. We know how much customers value the expertise and knowledge that independent travel agents provide and we believe there is enormous potential in unleashing the power of that trust. By taking part in ‘Travel Made Simple with Jet2holidays’, independent travel agents will be seen by customers not only as trusted friends to help them navigate travel issues such as restrictions and testing, but as the people who can very easily turn their holiday dreams into reality.”

He adds: “By launching this campaign now, we are supporting independent travel agents so that they are ready for the demand out there. Not only will it equip independent travel agents to inspire confidence amongst customers wanting to book a package holiday but it will enable them to get onto the front foot when it comes to promoting holidays too. As always, we are looking at the trends on the high street and responding to them so that we can strengthen our partnership approach to working with independent travel agents.”

Speakers at today’s conference will include Steve Heapy, CEO of Jet2holidays, Alan Cross, Head of Trade at Jet2holidays as well as other members of the Senior Management Team. They will provide business updates and talk about Jet2holidays’ future vision, as well as sharing more about working in partnership to promote and sell package holidays including through the use of data and marketing.

Independent travel agents will also hear about Jet2holidays’ brand-new approach to brochures, including a series of new-look brochures that will be launched to agents in December.

Alan Cross added: “We are delighted to be hosting our annual VIP conference once again, and we have been genuinely amazed at how much independent travel agents wanted us to host it after missing out last year. We have put together a bumper agenda for our agency partners and we are very excited about what we have to tell them. There is enormous customer demand for Winter, Summer 22 and Summer 23 holidays, and our message to agents is all about using their expertise to capitalise on that demand. On top of that demand Jet2holidays has the product, the proven reputation for looking after customers, as well as unrivalled choice and flexibility – making now the perfect time to get ready and turbocharge sales.”

Independent travel agents can visit: