Jet2holidays and Jet2com sponsors the Nottingham Riviera

July 26, 2010 at 00:00

Three hundred and sixty tons of sand will transform the city centre into a seaside-pleasure park, complete with bucket and spades stalls, flags, bunting and fairground rides whilst the popular Riviera bar and food stalls will provide refreshments and a variety of food all day long.

A large paddling pool will complement the Square's water feature and there will be tables, deck chairs and sun loungers along the Long Row promenade to seat around 320 people.

The Nottingham Riviera opened on July 23 for six weeks throughout the summer holidays until September 5. Open daily from 10am until 11pm, the Riviera will provide free beach fun for the family during the day with late afternoon and evening relaxation for city workers, commuters and the cool night time crowd.

This year sees the return of popular rides such as the Helter Skelter and Waveswinger, plus two new attractions – Seastorm and Bumper boats bringing more thrills and spills to the square during the summer holidays.

Each day there will be a programme of free entertainment and activities around the beach, including sports, themed food nights and live music. Don’t miss out on a taste of Spain with Tapas Tuesdays in conjunction with the Spanish Tourist Board. On the opening Tapas Tuesday (27th July) the Spanish Tourist Board will be serving up a treat with a huge paella  (3mx3m) between noon and 2pm as well as putting on some authentic entertainment in the evening to get you in the Spanish mood.

Flights to Spain from East Midlands Airport start from £39.99 one way including taxes , and seven night package holidays from £169 per person.

Beachgoers can try out a new sport with their mates by signing up to take part in the beach volleyball tournament with a chance to win flights and holidays courtesy of this year’s sponsors Jet2holidays and Register online at or e-mail

Steve Heapy, Managing director of Jet2holidays said, “Jet2holidays and  are delighted to be sponsoring the Nottingham Riviera this summer - we can’t wait to get the people of the East Midlands in the holiday spirit! We’re especially looking forward to the opening Tapas Tuesday where the Spanish Tourist Board will be serving a  huge paella and putting on some great Spanish entertainment in the evening to get everyone in the mood! This is a really innovative event and gives people in the region the chance to enjoy a taste of beach life on their own doorstep." offers a great service with friendly low fares, allocated seats and a generous luggage allowance of 22kg. With fares starting from just £29.99 there really is no excuse not to book a short break with

For more information visit:

Check out the facebook page where ‘Shelby’ the friendly crab who will be posting regular updates throughout the whole summer.

For more information about the fantastic range of activities and events happening across the city throughout the summer visit: and Jet2holidays have launched a further five routes in May and now offer flights and holidays to 14 holiday hotspots from East Midlands airport. For great value flights and package holidays visit: and