Ben Cohen’s Grooming Range Takes Off with

Posted in Announcements

April 24, 2015 at 11:22

England rugby and Strictly Come Dancing star, Ben Cohen, has launched a brand new male grooming kit exclusive to, meaning men jetting off this summer have no excuse not to look their very best!

Available from May 2015 on board all flights to over 50 sun, city and ski destinations, the Ben Cohen Grooming Tools set from Elegant Touch consists of Tweezers, Nail Pliers and a 3-Way Nail Buffer. Made from high quality, heavy duty, stainless steel and with a wood grain finish, it has been specially designed with men in mind.

This unique set is not available anywhere else in the UK and is priced just £27, making it the perfect purchase for either blokes who want a pre or post holiday treat or ladies who are looking for a special gift for the men in their lives.

Ben Cohen said: “Looking good always makes me feel confident which is why I wanted to create my own range of grooming tools. It’s great that leading leisure airline, has agreed to sell my exclusive set on board its flights. Most of us blokes do pay a bit of extra attention on our looks when we go away so it’s a perfect fit and I really hope it takes off!”

Kirsty Crowther, Buying Manager at and Jet2holidays, said: “There is a growing demand for male grooming products so it’s great to be teaming up with an icon like Ben and being able to offer our customers this exclusive, new kit. Our cabin crew think it’s a fantastic addition to our retail offering and I’m sure it will be a great success.”